Travel Alberta

Calgary to Host Sixth International Aboriginal Tourism Conference in 2017

On December 14, 2016, the Aboriginal Tourism Association of Canada (ATAC) announced it will hold its sixth International Aboriginal Tourism Conference (IATC) in Calgary, November 5-7, 2017, at the Grey Eagle Resort & Casino.

Calgary was chosen out of 15 Canadian destinations that submitted strong bids for the conference. The conference will provide Alberta with the opportunity to share, on an international stage, best practices in growing tourism and, specifically, growing Aboriginal tourism.

“The International Aboriginal Tourism Conference strives to uplift the local industry wherever we host our conference,” says Keith Henry, President and CEO of ATAC. “We bring energy to the Aboriginal and non-Aboriginal communities by sharing our strategic direction and the five-year plan that we have established to grow Aboriginal Tourism through product development, marketing, leadership and partnership.”

Travellers worldwide want to experience the land, traditions and practices of Aboriginal culture. Alberta’s Aboriginal culture is alive and well from north to south in the province and is being celebrated and shared through a number of tourism experiences.

“Our Aboriginal partners share ancestral knowledge of our province and stories of the people and the culture,” says Royce Chwin, Travel Alberta CEO. “This is an exciting opportunity to highlight Alberta’s Aboriginal tourism experiences to the world leading to increased prosperity in our communities.”

Travel Alberta works with ATAC to identify and support Aboriginal tourism partners from across Alberta. A prime objective for ATAC is to build Aboriginal leadership and tourism champions through the material delivered at the conference.

IATC presents an opportunity for Aboriginal tourism operators to learn how to build their businesses and grow their experiences for export-readiness, generating revenue and creating prosperity for the people of each community. Tourism opportunities also exist for non-Aboriginal partners and the conference will provide exposure to the core of Alberta’s Aboriginal culture. Attendees will experience the impact of the traditional knowledge that will be shared and learn from the speakers who will travel from around the world to present at the conference.

Air access to Calgary and a strong partnership with the Grey Eagle Resort & Casino make Calgary an attractive host location for the conference. Rendez-vous Canada (RVC) is also being held in Calgary in May, 2017, allowing further opportunities for Alberta to showcase its Aboriginal tourism assets. The IATC in November will and continue the momentum generated by the RVC event, and from Canada’s West Marketplace held in Jasper in November, 2016.

Find out more about the International Aboriginal Tourism Conference and the Aboriginal Tourism Association of Canada.

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