Travel Alberta

2016 Canada's West Marketplace Trade Show to be Held in Jasper, Alberta

The 29th annual Canada’s West Marketplace trade show will be held in Jasper, Alberta, from November 14-17, 2016.

More than 300 Alberta and British Columbia tourism suppliers are expected to gather in Jasper to meet with more than 120 international tour operators and wholesalers from Europe, Asia Pacific and the Americas.

Canada’s West Marketplace is the most effective way for Alberta and British Columbia tourism suppliers to present their products, experiences and services to tourism buyers from around the world,” said Royce Chwin, Chief Executive Officer at Travel Alberta. “Alberta’s partnership with Destination BC presents our industry with a unique opportunity to grow their businesses on an international scale. We look forward to welcoming these travel professionals to picturesque Jasper in the Canadian Rockies as we showcase the authentic experiences and breathtaking landscapes that Alberta has to offer.”

Established in 1989, the Canada’s West Marketplace trade show is a partnership between Travel Alberta and Destination British Columbia, and is an annual forum for promoting Western Canada tourism products to international and domestic tour operators and buyers. Each year, the trade show alternates locations between Alberta and British Columbia.

“The continued success of the Canada’s West Marketplace trade show is a testament to the amazing breadth and depth of Western Canada’s tourism experiences,” said Marsha Walden, President and CEO, Destination British Columbia. “This is an important event for BC’s tourism industry, helping us grow our tourism opportunities through strong relationships with the travel trade from across the country and around the world.” 

Travel Alberta is the tourism marketing agency of the Government of Alberta. A team of youthfully spirited adventurers lead in marketing Alberta’s authentic experiences in breathtaking landscapes at home and around the world. For more information on Travel Alberta, please visit

Destination British Columbia is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels.  For more information on Destination BC, please visit

For more information, please contact:

Jennifer Anderson

Travel Alberta

Director, Communications


Clare Mason

Destination BC

Manager, Corporate Communications


Travel Alberta