Travel Alberta

Alberta “Rendez-vous” with the world

Alberta is set to host a number of key national and international tourism industry events this year expected to drive visitation for years to come. One of the banner events is Rendez-vous Canada (RVC) taking place in Calgary May 9-12, 2017.

The invitation-only event, exclusive to export-ready tourism experience sellers, select buyers and destination marketing organizations, is held annually in a different Canadian city, and brings together more than 1,600 international tourism industry leaders for a series of pre-scheduled, speed-dating-style appointments between the best matched international buyers and Canadian tourism sellers.

The end result: travellers get to choose from the best selection of Canadian experiences and the host city gets a chance to show off a bit.

“Rendez-vous Canada is an annual opportunity to put Alberta on the radar, but hosting it in our own back yard this year shines the spotlight on our province,” said Karen Soyka, Vice-President, Business Development, Travel Alberta.

“Growing international travellers to Alberta through this event is our long-term goal, while hosting a large-scale tourism industry event in Calgary delivers direct and immediate benefits for our local economy. It also gives each out-of-town delegate the chance to experience Alberta's big-hearted, western hospitality."

Buyers are coming to Calgary from the USA, Europe, China, Japan, South Korea, Australia, Mexico, Brazil, Chile and India to purchase experiences from sellers across Canada, including hotels, adventure product, excursions, transportation, museums, experiences and attractions.

This business to business marketplace sees more than 24,000 pre-scheduled appointments take place over the course of three days, representing significant future visitation to the province, in addition to the economic impact of the four-day event.

The host destination night alone features 16 local chefs, restaurants and food trucks, four Calgary craft breweries and one local distillery as well as five stages with more than 20 Alberta entertainers and cultural acts.

Travel Alberta’s goal is to reach $10 billion in tourism revenues for the province by 2020, and that goal is well within the reach of our tourism industry as we continue to create compelling invitations to explore or province.

RVC economic impact in YYC:

  • $4 million generated by hosting event
  • 1650+ registered delegates representing 29 countries
  • 550+ buyers
  • 1100 Canadian sellers
  • 7 Calgary host hotels
  • 5,000+ room nights in Calgary hotels
  • 220+ Buyers registered for familiarization (FAM) tours throughout Alberta
  • 250+ Buyers registered for Calgary city tours
  • 20+ featured Calgary venues
  • 150+ volunteers

Travel Alberta