Alberta is undoubtedly one of the most breathtaking places on earth, as vast as it is varied in landscape and experiences. It's a vacation destination your clients won't soon forget, filled with unique activities, urban charms and cultural jewels. 

Located in western Canada, the province of Alberta is bordered by the Canadian Rocky Mountains to the west and vast prairies and badlands to the east. To the north lie the Northwest Territories. The state of Montana is our nearest southern neighbour with which we share an international peace park. 

An award winning destination, for all ages, that provides authentic adventures and enriching cultural experiences that can be shared with client's friends and family. 

High Customer Satisfaction Rating

Alberta consistently ranks as one of the top destinations for customer satisfaction surveys for numerous tour operators who offer Alberta programs, compared to programs offered worldwide. 

Wide Array of Activities 

With so many Alberta adventures and proven tourism experiences throughout our many destinations, Alberta offers a wide variety of activities for all ages. From seniors to youth programs to adventures for multi-generational clients, Alberta provides you with the options to ensure a successful outcome. 

Landscape and Terrain 

Alberta's unique landscapes and varied terrain offer an array of vivid colours - from our turquoise glacier-fed lakes, snow-capped mountains and blue skies to the wildflowers, green forests and red-striped badlands - which all leave a lasting impression on our visitors. 

Alberta Hospitality 

It is tough to describe in words but it is one thing that your colleagues, travel agents, tour operators and returning clients say. The warmth and genuine hospitality are the hallmarks that make every trip a success. 


With two gateway cities of Edmonton and Calgary, each with international airports, Alberta is easily accessible with easy air access from across North America. Roads and highways are well maintained, making access by car or motor coach easy, right down to walking paths, sidewalks and backcountry trails. 

With all this combined, Alberta is a destination where your clients will be provided with inspiring and enriching experiences that will create lifelong memories, and each will thank you for recommending Alberta. 

Travel Trade News View All

Sharing Wilderness Paradise with Visitors a Dream Business

Backcountry Operation Offers Exclusive Access to Grand Rapids They are a roaring, churning marvel of nature found at only a few spots on the planet. Set in Alberta’s pristine northern boreal forest accessible only by water or float plane, the Grand Rapids on the Athabasca River were formed by some of... Read More »

Travel Alberta

2016 Stage-by-Stage Routes Announced

The Tour of Alberta presented by ATB Financial, set to hit Alberta roads September 1 through 5, 2016, announced the 606-kilometre stage by stage route today. A time trial contested late in the week is considered one of the unique features of this edition of the race. The 2016 Tour of... Read More »

Tour of Alberta

Alberta Food Tours Inc. Expands to Canmore and Edmonton

Calgary, AB -- Launched in 2006, Calgary Food Tours is a local Alberta entrepreneurial success story. President, Karen Anderson (a former registered nurse) began operations as a one-woman show and now has six tours featuring 50 partners running year-round in Calgary. In 2015, Calgary Food Tours showcased Calgary’s thriving food... Read More »

Alberta Food Tours