Alberta is undoubtedly one of the most breathtaking places on earth, as vast as it is varied in landscape and experiences. It's a vacation destination your clients won't soon forget, filled with unique activities, urban charms and cultural jewels. 

Located in western Canada, the province of Alberta is bordered by the Canadian Rocky Mountains to the west and vast prairies and badlands to the east. To the north lie the Northwest Territories. The state of Montana is our nearest southern neighbour with which we share an international peace park. 

An award winning destination, for all ages, that provides authentic adventures and enriching cultural experiences that can be shared with client's friends and family. 

High Customer Satisfaction Rating

Alberta consistently ranks as one of the top destinations for customer satisfaction surveys for numerous tour operators who offer Alberta programs, compared to programs offered worldwide. 

Wide Array of Activities 

With so many Alberta adventures and proven tourism experiences throughout our many destinations, Alberta offers a wide variety of activities for all ages. From seniors to youth programs to adventures for multi-generational clients, Alberta provides you with the options to ensure a successful outcome. 

Landscape and Terrain 

Alberta's unique landscapes and varied terrain offer an array of vivid colours - from our turquoise glacier-fed lakes, snow-capped mountains and blue skies to the wildflowers, green forests and red-striped badlands - which all leave a lasting impression on our visitors. 

Alberta Hospitality 

It is tough to describe in words but it is one thing that your colleagues, travel agents, tour operators and returning clients say. The warmth and genuine hospitality are the hallmarks that make every trip a success. 


With two gateway cities of Edmonton and Calgary, each with international airports, Alberta is easily accessible with easy air access from across North America. Roads and highways are well maintained, making access by car or motor coach easy, right down to walking paths, sidewalks and backcountry trails. 

With all this combined, Alberta is a destination where your clients will be provided with inspiring and enriching experiences that will create lifelong memories, and each will thank you for recommending Alberta. 

Travel Trade News View All

Fort McMurray Fire and Travelling in Alberta

The devastating fires in Fort McMurray and the Regional Municipality of Wood Buffalo have attracted worldwide attention. Our thoughts and support remain with all of those affected by this crisis, the emergency responders and our fellow Albertans who have opened their hearts and homes to their neighbours. The impacted... Read More »

Travel Alberta

Integra Air’s Calgary-Edson Route Makes for Quicker Access to Canada’s Base of Adventure

Getting to Jasper, Canada’s base of adventure, will get a whole lot easier this summer as Integra Air launches scheduled air service between Calgary and Edson. Beginning June 6, 2016 flights in and out of Edson will connect Calgary adventurers to Yellowhead County, allowing them easier and faster access to Jasper... Read More »

Integra Air

Calgary Named as 6th Ultimate Sport City in the World (small city category)

Today, Calgary was named as 6th Ultimate Sport City 2016 (small city category), as named by SportBusiness. 30 international cities had been shortlisted for the prestigious award in January. “To once again be recognized as one of the world’s Ultimate Sports Cities validates a long-term commitment to an ambitious and collaborative... Read More »

Tourism Calgary